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Healthy and sustainable diets

Eating a well-balanced, healthy, sustainable diet is one of the best ways we can look after our health and the health of the planet.

Being a healthy weight reduces the risk of high blood pressure, heart and circulatory diseases, type two diabetes, and some cancers. Worldwide obesity has nearly tripled since 1975 according to WHO study. Helping our customers eat more healthily is a key focus for our business and we believe that affordable, healthy, sustainably produced food should be accessible to everyone – whoever they are, wherever they live, whatever their budget.

When creating our strategy, we also take into account and focus on the UN Sustainable Development Goals.

Our healthy, sustainable diets strategy aims to make eating a better-balanced diet easy and enjoyable, through actions including reformulation of product recipes to improve the health profile of products; changes to promotions and pricing to remove barriers to buying healthy food; and a further expansion of our market-leading plant-based and healthier ranges.

We are proud to be the Plant Chain of the Year 2022

53%

to increase the share of sales of healthy products based on the measurement of their nutritional value by 2027

300%

increase sales of plant-based meat alternatives by 2025

Plan

develop a plan to make own brand products healthier through reformulation in Slovakia, the Czech Republic and Hungary

In May 2022 we established our baseline of 49% of volume sales in 2021/22 coming from ‘healthy’ products as defined by the Tesco Health Score. We have set ourselves the target of increasing sales of healthy products, as a proportion of total sales, to 53% by 2027.  

The Tesco Health Score is based on a Nutrient Profiling Model (NPM) and is calculated for all eligible food and soft drink products to which it can be assigned.

Health months  

Our customers tell us they face challenges when it comes to selecting healthier options. Whether it is a lack of the right information, time, or the perceived extra-cost of making healthier choices, we want to make it easier for our customers to make the healthier option the easier option.

Besides launching new ranges as well as reviewing the prominence and the amount of space dedicated to healthier products in stores we are holding different events across Central European markets (such in in Slovakia, the Czech Republic and Hungary) aimed at helping customers find affordable and easy ways to make their shopping basket healthier. We continue to run healthy promotions, including Fresh 5 offer on five different fruit and vegetable products at the best prices.

We also offer to our customers health months, during which Tesco supports the purchase of healthy foods, through promotional materials and favorable discounts.

Healthier own brand products

At Tesco in Central Europe we are committed to provide our customers with great quality food that tastes great and is trusted. In order to sell healthy food, we have taken concrete steps and we aim to follow Tesco Food & Drink Compositional Standards. We have been making an effort to meet the target of eliminating ingredients which are of concern to our customers: removal of Hydrogenated fats, colourants and preservatives from Hit List and we were able to completely remove MSM (mechanically separated meat) and MSG (Monosodium Glutamate ) from our own brand products. Our customers appreciate our effort, especially our targeted activities such as Fresh 5 – fresh produce at the best price or special discounts in Clubcard application on healthy products available at Tesco.

Range development

We want to help our customers live healthier, more sustainable lifestyle and give them the confidence to create healthy, nutritionally balanced meals that are both tasty and affordable.

We have set our goal to increase sales of plant-based meat alternatives by 300% by 2025. In 2021 we launched our own brand plant-based Plant Chef in Central Europe and we now have over 100 Plant Chef lines across the three countries. We are also enhancing our Free product range as well as upgrading formulas of our own brand products.

To date, we have focused our reformulation activity on products including jam, crisps and protein bars , for example reducing sugar and salt.

We have already reached several important milestones in reformulation of our products. We will continue to develop our reformulation plan further.

Plant chef

Plant Chef aims to make it easier for consumers to find plant-based alternatives to their favourite dishes. The products can taste as cheese or meat and at the same time meet the requirements of our customers, who are looking for plant-based foods more and more often. Plant Chef currently offers ready-to-eat chilled products, such as a vegan mushroom burger, vegan beef, coated meat-free nuggets based on soy and wheat proteins, and also freezed products such as vegan ice cream, soy sausages, ready-to-eat meals, for example meat-free balls with pasta, vegetables and spicy tomato sauce and a lot more

Free from

At Tesco, we believe customers should have the freedom to enjoy the food they love. Our Free from range offers food to customers with special nutritional needs, and they choose the range for different reasons, mostly medical. Within the range we offer gluten-free, wheat-free, lactose-free, milk-free or egg-free products, for example lactose-free Greek yogurt, egg-free pasta and gluten-free oatmeal or biscuits.

Sustainable Development Goals (SDG)

SDG 2 Zero Hunger

Zero Hunger is focused on ending hunger, achieving food security, improving nutrition and promoting sustainable agriculture. This goal, especially Target 2.4 in relation to ensuring a sustainable food production system, is closely linked to our healthy sustainable eating strategy.

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SDG 3 Health, safety and wellbeing

The aim is to ensure healthy lives and promote wellbeing for all at all ages. Our healthy sustainable diets strategy is focused on increasing the proportion of sales from healthy products as we strive to make Tesco the easiest place to shop for affordable, healthy, sustainable food

SDG 17 Partnership for the Goals

The aim recognises the importance of collaboration. Our healthy sustainable diets strategy has been developed with the input, knowledge and expertise of our colleagues, suppliers and NGO partners and ongoing collaboration is critical to its success, which we will continue in the future.